Google Analytics

Automatic link tagging for Google Analytics allows you to track and monitor the success of email campaigns. It saves time by not having to code links manually and ensures all website traffic generated through email campaigns is recorded.


  • Automatically add Google Analytics tags to links in email
  • Track goals and conversions originating from email campaigns
  • Compare email performance against your other online channels
  • Control which links are automatically tagged

Getting Started

The first thing you’ll need is a free Google Analytics account so that your website(s) are able to track incoming traffic.

Once that’s in place then it’s simply a case of switching the feature on within Instiller and the rest happens automatically.

Need help with your email marketing?
Contact us

We work with business and high street brands to provide the best email marketing services available. We are a full service agency and cover everything from strategy and design all the way through to campaign deployment and email sending. If you would like us to help your company with email marketing please contact us.