We all know how time consuming and expensive development projects can become, especially if you need to outsource to third parties. Here, at display block, we are always looking for ways to make basic development work as simple as a few clicks here, a few settings there, and away you go. One new such tool we are now able to offer is the ability to add pop-ups and alert bars to your website with nothing to suggest it’s coming from an external source. These pop-ups are controlled entirely within the platform, set up in an intuitive code builder environment and require no coding skill. Here are the basic steps in setting up, for example, a newsletter sign-up pop-up (try saying…
Maximising your data to its full potential
So, you’ve built up a substantial mailing list from newsletter signups or customers, and you regularly send out your emails to them. Job done? Not even close. The next step is to evaluate if you are maximising the full potential of your database, and if not, consider factoring this into your future email marketing strategies. Ensure your database is clean There are a few things to consider in ensuring your data is clean, and you’ll want to whip your database into shape before setting your sights on any further marketing escapades. One place to start is that people can make mistakes when manually entering email addresses, so you can run a process on the data to clean up any typos.…
The Rise of the Spam Bots
Email marketers know the best distribution lists you can have are the ones grown organically, with a huge source being via sign up forms on your website. This means you can be certain that that person really wants to sign up…right? You might also have forms to capture such things as contact or blog comments to help you communicate with your users better. But just how safe are your forms really? If you haven’t added any protection to them against spam bots and malicious phishers, then sadly, not safe at all. The implications of this can often be dire for your success as an email marketer. Feedback from your users is a helpful way to know if you are collecting…
5 ways we can solve your development headaches
Successful email marketing is more than just sending pretty emails, but to enhance it, extra resources are required. The cost, time and effort, particularly for small businesses, may be off-putting and prevent maximum potential being reached. However, at display block we have the experience and infrastructure already in place for all kinds of development projects. Here are the top 5 ways we can help you improve a multitude of development intensive email marketing elements, with very little input required from your end. Development Project 1. Create your own subscriber list and/or send automated emails Building up your own subscriber list is a must for your email marketing strategy. Capturing users that really want to receive your emails should be the…
Get back to the top of the pile
Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the cherry and simply resend to anyone that hasn’t opened the email? As the old adage goes, if at first you don’t succeed… Aren’t I just doubling the work? With so many email platforms geared towards automation these days, it should actually require very little work on your end to set up a resend. A duplicate of your template with a shiny new subject line and…
A fresh way to be relevant for your customers
There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for some reason. Here are some suggestions of how, through teaming up with a company like Fresh Relevance, you can provide your users with useful and relevant content, specifically looking at email communications, in a way that should ingratiate them to you rather than get their hackles up. Getting Started with Fresh Relevance The great thing with Fresh Relevance is there is very little development required…
Prefer your customers stay? Try a preference centre.
Preference Centres If GDPR is any indication, we live in a time in email marketing where consumers want to feel more in control, and what better way than to tailor-make what information you send them per their specifications. This is where preference centres are ideal – rather than simply opting out from all communications, you can let them hand pick what they want, to both eliminate the feeling of receiving unwanted emails and hopefully inspire greater loyalty with your brand. To give you some idea of the benefits, these are the results from two of our different preference centres: Client Total Preferences Selected Total Unsubscribed Preferences (%) A 43,787 364,073 10.74 B 20,258 299,740 6.33 As you can see, you…