Author: Josh Green

With his superior design skills and intuitive understanding of how people actually interact online, Josh creates the emails and web sites that clients want - even before they knew what they wanted! Josh likes HTML, CSS and beer.



User experience in email design

Posted by Josh Green

Email is a fantastic graphical way of communicating with others, however so often in email design the primary function of an email is forgotten. Sure, some emails are just to pass on information, but nearly every single other email is about selling. It is currently impossible to complete a purchase with just an email but this is no bad thing, it streamlines the email’s function. The email exists solely to drive traffic to a web page. The email exists solely to drive traffic to a web page. This key idea is so often lost in email design – often it is closely tied to reproducing a similar or lesser version of a website instead. I think this is a terrible…

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Email Marketing Trends for 2021

Posted by Josh Green

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they want to be spending their valuable time on. Companies must therefore play close attention to their customers, analyse their email behaviour and observe their natural buying behaviour for which they can then use email to generate conversions.  The increase in internet traffic over the past year saw a significant increase in email open rates but a fall in click-through rates due to the sensitivity of…

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Email Coding 101

Posted by Josh Green

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, write and understand HTML is a fantastic first step into understanding the internet and is a valuable life skill even outside of the email marketing environment. In this post I will guide you through the first simple steps of hand-coding your first email. Before we even get started it is worth pointing out that email code is quite different from ‘modern’ HTML you might find on the web, and without…

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The importance of Email Marketing and Digital Marketing Strategy for your brand

Posted by Josh Green

Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t realise their emails don’t render correctly on mobile, the device that the majority of people now open emails on. Believe it or not, some companies don’t even use email marketing and have no idea of the opportunity they are missing out on. Fundamentals of Email Marketing and Digital Marketing Strategy include an optimised website and great emails, even mobile-friendly ones. Said to have the biggest ROI and be the most cost-effective…

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The Future of Email Marketing

Posted by Josh Green

“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalisation and content. The hottest topic of all though, Artificial Intelligence. Interactivity One trend that has remained, is that of ‘Interactivity’. One way to be truly engaged with your customers is to have an interactive element to your marketing emails that allows a two-way street of communication. For example, the opportunity…

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