Author: Josh Green

With his superior design skills and intuitive understanding of how people actually interact online, Josh creates the emails and web sites that clients want - even before they knew what they wanted! Josh likes HTML, CSS and beer.



The top 6 features of great email in 2018

Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look and feel for most brands. The ability to use custom fonts right within the email is a huge step forward both for email designers and also for the companies trying to show their branding correctly. One major additional advantage of web fonts in email is of course the opportunity of being able to include much more content of the email in actual html text. This improves the accessibility of an email not to mention the deliverability and overall…

Markup And Formatting

Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs – Apple Worldwide Developers’ Conference, 1997 Tables Employee Salary John Saddington $1 Because that’s all Steve Job’ needed for a salary. Tom McFarlin $100K For all the…

ul tweak

One rule, however, is that you must include the following so the platform can work out where to store the data within its internal database and what to show the end user after they have submitted: The area within your HTML where the form lives must be enclosed by <div id=”REQUEST_SECTION”></div> Your form must have the name DATA_FORM e.g.<form id=”DATA_FORM”> The name of each input field must match the name of the field within our platform i.e. to capture the email the name of the field must be contacts_email_address e.g. <input class=”required” name=”contacts_email_address” type=”email” /> You can also include a section in the HTML with the response you would like to give to the user e.g. <div id=”RESPONSE_SECTION”>Thank you for…

Using what you know to drive £££’s @ Inbox Marketing

Inbox Marketing Conference, Strand Palace Hotel On Monday the 26th of September I will be talking at Inbox Marketing about using the data you know to automate your email marketing campaigns to drive customer loyalty and revenue. I will be taking email marketing right back to its source; the data, what you can learn from what you already have and how you can turn that information into revenue. Inbox Marketing have asked me to take one travel related client and look into customer purchase history and what you can learn from the information you already hold such as customer age vs population age, gender bias (in some industries there is still a very strong male>female bias) to determine where your…