When it comes to sending marketing emails, it’s still common practice to send manual batched campaigns where the same message is sent to the same people. The smarter marketers are sending more targeted emails to segmented lists based on information such as purchase history, previous email interaction and demographics but there’a a wealth of more subtle information available to really take your email marketing to the next level. Executed well the use of behavioural data and the subsequent generation of emails triggered by certain actions and events can improve customer retention rates as well as increase acquisition levels. When you send an email blast to a large list, you are guessing the message might resonate with the recipients. But when you let customers…
Auto responders
Let’s get serious with auto responders!
Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We recently discovered a self-service client who had sent over 3 million auto response messages over the last 2 years for a brand they had shut down! The auto responses were set up in the system, the data was there, the trigger criteria had been met in each instance and so the email had been sent, approximately a 1/4 of a million of them a month, all because the auto…