Profile your data for smarter marketing

We’re in an age where knowing as much as possible about your target audience is essential if you want to get the most out of your direct marketing as possible. Personalising your email marketing will likely increase opens, click-throughs, sales and revenue. This is where making a profile database can come in handy – collecting as much information about each…

Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step…

Try reactivation before inactivation

Experience shows that many companies struggle with the concept of culling old data as they naturally want as big a pool as possible to target with their email campaigns, which is of course very understandable. However, as data ages there is no denying it becomes old and tired. Addresses may no longer be valid, they may stop engaging altogether and…

Time waits for no man…or email campaign

A question that bugs many an email marketer – is there a best day and/or time to send a campaign? You’ll probably find lots of sources telling you that Wednesday is definitely the best day, or 9am is always the best time, but it is hard to imagine one size fits all and engagement simply must be reliant on other…

Top 5 Tips for Script Writing

Due to the nature of my job a lot of script writing (SQL in my case) is done on the fly and is often written in an ad hoc fashion. This is fine for my personal use (that is until I look back an indeterminate time later and have to decipher my own work whilst trying to remember my reasoning)…

Big Data is great but don’t forget about the small data as well

Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeavour may be a little off-putting for some smaller companies, this doesn’t mean you should forget about the potential in your…

Bounce back from typos

In the world of email marketing you want your newsletters and offers to reach as many people as possible, but the sad fact is people often suffer inexplicably from fat fingers and as a result your database may well be riddled with annoying, yet easy to fix typos. By creating and running an “email hygiene” procedure on email addresses you…

JSON the space saver

Having lots of information about your customers can be a great thing in the email marketing world – you can segment and target for better results, recognise patterns and generally be smarter with the way you approach your marketing. But, on the downside, it can make the structure of your data very complex, particularly when faced with limited space to…