Successful email marketing is more than just sending pretty emails, but to enhance it, extra resources are required. The cost, time and effort, particularly for small businesses, may be off-putting and prevent maximum potential being reached. However, at display block we have the experience and infrastructure already in place for all kinds of development projects. Here are the top 5 ways we can help you improve a multitude of development intensive email marketing elements, with very little input required from your end. Development Project 1. Create your own subscriber list and/or send automated emails Building up your own subscriber list is a must for your email marketing strategy. Capturing users that really want to receive your emails should be the…
Email Apps
Make a marketing form in three easy steps
HTML forms are a great way to collect information online and then store it in a database for future use. For the technically minded you can set a form up on a website / webpage and then, through some server-side scripting, e.g. PHP, save the captured information in a database and do with it what you will. At the same time as storing the information you can also trigger events, such as sending a confirmation or welcome email. But what about those that may not have the technical or time resources for such a web development project? Well, our emailing platform has the perfect solution – an in-built Form tool that can implement either a sign-up form or an opt-out…
Some of the best apps for building HTML emails
Having the right tools for the job is essential. Luckily we live in an era when there are more tools than ever to help us build and test the emails we work on every day. Like with so many other things opinions on software are subjective, so my preferences don’t necessarily align with some of my colleagues, but here’s a look at apps I could never leave home without. Windows users, apologies in advance, there’s a very strong Mac bias to this blog. BBEdit Price: $49.99 Download trial When I first switched to Mac, I struggled to find a worthy replacement to my then default text editor TextPad. After months of working my way through all the available options I…
Outlook for iOS – the user experience
So here at display block we’ve taken the time to do a user experience piece by @mikepickn on the new Outlook for iOS. @omgitsonlyalex has also looked at it from a technical perspective here. I have taken a few days to use and get to know Outlook for iOS and I am glad I have. When I first downloaded it I had the real feeling that it was a solution for a problem that didn’t exist. iOS had it’s own tool, mail that was indigenous to the product and built on the iOS system. It was a tool fit for purpose. This was further compounded when I tried to set up my work email account and having never used an…
A roundup of responsive support in 3rd party email apps – Windows Phone 8 edition
There are certainly strengths and limitations of default email clients on various mobile devices we use all the time, but what about the constantly growing list of 3rd party email clients available in the App Store, Google Play or Windows Phone marketplace? The Window Phone store doesn’t have nearly the breadth of software available as either Apple’s App Store or Google’s Play Store, but lets take a look at what’s currently available. If you missed either of the other posts in the series you can catch up on iOS or Android. Two templates were tested, each using non-standard Google fonts as well as a CSS3 trick (rotation) to see whether those technologies were supported. One template was responsive, with break…
A roundup of responsive email support in 3rd party email apps – Android edition
There are certainly strengths and limitations of default email clients on various mobile devices we use all the time, but what about the constantly growing list of 3rd party email clients available in the App Store or the Google Play marketplace? In the second in a series of blogs on the topic, I’ve run some tests on a selection of the more popular ones available in Google’s Play Store. If you missed the first blog that gave a round up of the iOS 3rd party email clients, you can read it here. Two templates were tested, each using non-standard Google fonts as well as a CSS3 trick (rotation) to see whether those technologies were supported. One template was responsive, with…
A roundup of responsive support in 3rd party email apps – iOS edition
There are certainly strengths and limitations of default email clients on various mobile devices we use all the time, but what about the constantly growing list of 3rd party email clients available in the App Store or the Google Play marketplace? In the first in a series of blogs on the topic, I’ve run some tests on a selection of the more popular ones available in Apple’s App Store. Two templates were tested, each using non-standard Google fonts as well as a CSS3 trick (rotation) to see whether those technologies were supported. One template was responsive, with break points for certain screen sizes and the other was fluid, where everything in the email adjusts according to the width of the…