How to improve the preheader text in your email campaigns

Preheader text is a small but vital part of every email marketing campaign. If written correctly in conjunction with a concise, benefit focused subject line the two can create a powerful 1-2 combo to greatly increase open rates for your email campaigns. Open rates are arguably one of the most important statistics for email campaigns because without any opens you’re…

Gimmicks in email

So, did you arrive at this blog because of the gimmicky link in our email? Or because you searched for gimmicks in email and google sent you here? Let us know in the comments section below. The question going round the display block offices every time a new gimmick comes out or someone uses some kind of obfuscation in their…

Sender best practices

In February, the M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) released version 3.0 of their “Sender Best Common Practices”, the first time this document has been updated since 2011. This document is primarily aimed at delivery and compliance professionals at ESPs (Email Service Providers), but there’s a lot of important information and guidelines which I hope to summarise here…

List growth today

Target your sign up messaging for a high quality email list Great sales and marketing programs deserve a great audience both in size and quality, so it is understandable that that lists and data quality are in the top three of priorities for marketers this year. If we want to increase our email list growth, where do we look? I…

If you love them, let them go (or how I learned to love unsubscribes)

Unsubscribing is part and parcel of email marketing. As hard as it may be accept, it’s important to realise that no matter how much effort goes into your emails, some customers may eventually have had enough. By letting people go, you’re protecting yourself from complaints and other issues which might be a much bigger problem in the long run than…