Last month, I had the amazing opportunity to attend the Litmus Email Design Conference 2014 in Boston as a guest of Litmus. The conference, as expected, was fantastic. It went incredibly smoothly, the speakers were knowledgeable and engaging, and overall I had an amazing time. Here I’ll run through my five favourite talks. Building a Community with Curated Content Dave Verwer, Curated Inc. Matt Byrd, Litmus Jason Rodriguez, Litmus After the general introduction session, we had the tough choice of picking between two different tracks of presentations. For the first talk, I chose track B which was Building a Community with Curated Content. This talk started with Dave Verwer of Curated Inc discussing how he built the community of IOS…
Email Conference
Technology For Marketing & Advertising Presentation
Recently I was fortunate enough to be asked to talk at the Technology for Marketing & Advertising show at Olympia (#TFMA014). I say fortunate when in fact I mean it in the same way you are fortunate to be chosen as a best man. It seems like a good idea, you get really involved in everything and then there is the trepidation around the speech itself. I spoke in the email theatre on both days under the title, “the opportunity cost of designing with crayons”. A rather cryptic title for a presentation that in essence turned out to be about responsive design for mobile. To cut a long story short it could have been summed up as “the opportunity cost…