Writing link text in emails

Email design and coding has always been about the ever important call to action. While button styles have changed over the years on thing that has always remained present is the need to have text links through out the copy. Email designers, coders and the people sending the email are often putting the words “Click here” on their links. While…

Calls-to-action. What are they and how can I use them effectively?

What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on…