Email Analysis: Campbell’s Kitchen

Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very understated design, using colours fantastically…

Email Analysis: Manchester City FC

Welcome to the third instalment of my email analysis series! For this weeks review, I’ve picked out an email which was suggested on Twitter by Chris Goldson for analysis; a Manchester City post-match email. You can see the full email here. First Impressions My first impressions of this email were a mixed bag. Although the email uses some design techniques…

Email analysis: Virgin trains

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the series by analysing this email…