Welcome to the latest instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the outdoor gear shop, REI. You can see the full email here. First Impressions My first impressions of this email were mixed. Overall, I liked the look and feel of the email. The design suits their brand well. However, I spotted a lot of things that were a cause for concern, such as it being rather image heavy and featuring a very busy navigation bar. Layer by layer email analysis Now let’s break the email down section by section. Header The email starts fairly standard manner with the header. The header features all of the…
Email review
Email Analysis: Campbell’s Kitchen
Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very understated design, using colours fantastically well to emphasise different areas of the email. I also love how they have used colours to clearly define different sections of the email. It also gets bonus points for being mobile optimised, adapting well to smaller devices. Layer by layer email analysis Now let’s break the email down section by section. Header The email starts fairly standardly with the…
Email Analysis: Truprint
Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a lot of design “norms”, such as the stereotypical email layout, but still looks great. The design is progressive and fits perfectly with the product they’re selling. It’s image-heavy but manages to keep the key wording in text. It also adapts well for smaller screen devices. Layer by layer email analysis Now lets break the email down section by section. Header Nothing too out of the ordinary here, it’s just…
Email Analysis: Manchester City FC
Welcome to the third instalment of my email analysis series! For this weeks review, I’ve picked out an email which was suggested on Twitter by Chris Goldson for analysis; a Manchester City post-match email. You can see the full email here. First Impressions My first impressions of this email were a mixed bag. Although the email uses some design techniques I’d consider a little out-dated such as borders around images and a gradient behind the navigation, the overall design looks nice. The email has a lot of plain text, rather than text as images and features a variety of different layout elements to form a post-match report. I’m also glad to report it is optimised for mobile devices! Layer by…
Email analysis: Virgin trains
Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the series by analysing this email I received from Virgin Trains. To see the full email, click here. First Impressions My first impressions of this email were very positive; I enjoy the colour scheme with the contrast between the reds and whites, the modular email design does a great job at splitting up the content in a readable fashion, and I was very glad to see…