Email Conversion and UX Correlation infographic

Graphic design is a visual language of communication and, like any language has its rules. Emails have become part of the graphic world so need to abide by these rules. UX (user experience) is also critical and respecting the principles of UX will improve the engagement of your audience. So welcome to our Email Conversion and UX Correlation infographic, where…

The Email Marketing Basics

Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing and there are many things…

The 12 Email Marketing Stats and Facts of Christmas

With the enormous surge in online shoppers over the holiday period, now is the time to shift your email marketing into top gear. Over 115 million visits to retail websites are expected from 28th November (Black Friday) through 1st December (Cyber Monday), onwards. And because Christmas shoppers will rely heavily on their mobile devices this season, we want to make sure you’re not…

Why mobile matters to your email marketing

Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities, and for many businesses this means they could easily start to see some of their customers walk away if their mobile marketing is not up to…