I have lost count of the number of times I have spoken to email marketing managers who  have said something along the lines of…”I’m not sure we should be sending basket abandonment emails, it feels a bit big brother to me” and the look of horror when I suggest not only should they be doing them but where possible, they should be sending browse abandonment emails as well. If you are a traditional retailer and someone walks into one of your outlets and picks up and looks at the same item say 3 or 4 times then you would expect your sales staff to engage them in a conversation about the product and attempt to sell it to them. Well,…