More than half of all email opens we see are now on mobile devices, not just for the cool young peoples brands but for pretty much everyone – mobile has overtaken the desktop and the trend is continuing. Every retail and travel client we work with see over 50% of their emails opened on mobile devices, so why do so many businesses continue to send emails which, on a phone don’t render properly, with text too small to read and images that aren’t optimised? Why do they make it difficult to tap links, make their customers do the finger and thumb wave to read their message, pixelate their images and get lost in their copy? In essence why are they…