Webinars can be a powerful way to generate leads for a product or service, build your brand and connect with your target audience. A good webinar involves a lot of work to prepare and promote and that work shouldn’t end there – it’s in the follow up where you begin to cement a webinar’s success. Webinars are a source of leads Presentations have always been used to generate hype and enthusiasm around a topic or convey a message. A webinar is often seen by your audience as an event or place to get useful content rather than an advertisement, which makes it more appealing. The strength of a webinar is not only in lead generation but its scalability and cost-effectiveness.…