Consultancy
What’s included- After meeting with you and discussing your nedds, we’ll work with your marketing and design departments in creating a project roadmap to bring the best out of your email marketing results.
- Secret shopper - We sign up for your email marketing, we follow every process as if we were your target audience including taking your calls to action and trying to engage in your touch points to understand your user journey.
- Data audit - What do you know about your data? What can you leverage from what you know? What do you know that you should ignore?
- Historical campaign analysis - open, click, bounce and unsubscribe rates and trend analysis and user engagement. over 3, 6, 9 and 12 months (requires access to email system).
- Revenue generation, basket abandonment and retargeting.
- Benchmark - Who are your competition, what are your competition doing with email, where does it fit within their business, what can you learn from them.
- Definition - Outline a strategy typically but not exclusively involving; Sales messages, Newsletters, Automated touch points, triggered campaigns, Nursery programmes, Re-activation programmes, Data hygiene and deliverability advice.
Day Rate: | £750 |
Consultancy Package: | £3000 |
Ongoing Reviews and Strategy Optimization: | £2000 (quarterly) |
Email Design
What’s included- Responsive Design, Animated Design, Templates, Dynamic Content Designs.
- Brief document and brief explanatory document supplied and discussed.
- Client fills out brief document and supplies assets.
- Brief documentation discovery, understand what you mean by what you say.
- Existing mailing review, competitor review, site review, brand guidelines.
- Prototype design delivered in .jpg format.
- Changes discussed and undertaken.
- Final design delivered in .jpg and layered psd format.
Simple Design | £300 |
Multiple Designs | £500 |
Long Detailed Designs | £800 |
Editorial Design (Pricing will be agreed after brief has been supplied) | POA |
HTML Template Population
What’s included- Discovery, discuss and agree size and price of project
- Brief document and brief explanatory document supplied and discussed.
- Client fills out brief document and supplies assets.
- Brief documentation discovery, understand what you mean by what you say.
- Update an existing HTML template with new copy images and links [consider link format - both system and included variables]
- Deliver ready to broadcast
Simple Layout | £100 |
Multiple Layouts | £200 |
Long Detailed Layouts | £300 |
Complex Dynamic Templates (Price dependent on complexity and will be discussed and agreed during discovery (Stage 1). Including 3 amends priced at £50 per amend.) | POA |
HTML Build
What’s included- Discovery, discuss the supplied design and agree size and price of project.
- Create and render test using litmus.
- Deliver ready to broadcast.
Simple Build | £250 |
Multiple Layouts | £400 |
Long Detailed Layouts | £500 |
Complex Dynamic Templates (Price dependent on complexity and will be discussed and agreed during discovery (Stage 1). Including 3 amends priced at £50 per amend.) | POA |
Copywriting
What’s included- Discovery, interview the stakeholder, brand guidelines, website review, tone of voice.Brief document and brief explanatory document supplied and discussed.
- Client fills out brief document.
- Brief documentation discovery, understand what you mean by what you say.
- Existing mailing review, competitor review, site review, brand guidelines.
- Engaging informative copy written for the digital user taking into consideration the scanner, the information hungry and the goal of the campaign.
- Delivered to client for review.
- Any changes discussed, understood and rewritten.
- Copy delivered.
Simple Proposition | £250 |
Multiple Propositions | £375 |
Long Detailed Propositions | £500 |
Landing Pages (Price dependent on complexity and will be discussed and agreed during discovery (Stage 1). Including 3 amends.) | £325 |
Landing Pages
What’s included- Brief document and brief explanatory document supplied and discussed.
- Client fills out brief document and supplies assets.
- Brief documentation discovery, understand what you mean by what you say.
- PHP form development.
- Hosting or Code delivered.
Static Form From Design | £200 |
Standard PHP Form | £500 |
Complex, Adaptive PHP | £1250 |
Simple Form Hosting & Landing Page | £200 p/annum |
Standard Data Capture Form/Hosting | £400 p/annum |
Campaign Management
What’s included- Data hygiene and data upload £40 per list.
- Standard Campaign including set up, testing, and deployment - £150 per campaign.
- Split-test campaign - up to six versions of subject lines or creative treatments - £250 per campaign.
- Dynamic Campaign set up £bespoke price on application.
- Resend, same message, different subject £50 per campaign.
- Standard triggered message £200 per campaign.
- Dynamic triggered message £bespoke, price on application.
Data Hygiene and Data Upload | £40 per list |
Standard Campaign including setup/testing/deployment | £150 per campaign |
Split-Test Campaign (Up to 6 versions of subject lines/creative treatments) | £250 per campaign |
Dynamic Campaign set up | POA |
Resend (same message, different subject) | £50 per campaign |
Standard Triggered Message | £200 per campaign |
Dynamic Triggered Message | POA |
Reporting
What’s included- Campaign based reporting will provide a snapshot of each mailing detailing available stats and graphics on Sent, Bounced, Unsubscribed, Opened, Clicked and a heat map where available. £50 per report
- Behavioural analysis will drill down to the individual level within a campaign and provide insight into who is doing what and importantly who is doing nothing within a mailing campaign. £200 per report
- Bespoke Reporting can be spec’d out and a cost provided based on any or all of the data available. £poa
Standard Mailing Based Metrics Overview | £50 |
Behaviour Analysis | £200 |
Bespoke Reporting | POA |