display block – What’s in a name?

Here at display block we often receive the response, cool name, what do you do? We immediately know from that response whether we are talking to a geek or a marketer. Geeks get the name. If you look at the raw source code of any HTML email it’s likely to be littered with, display:block; and you can see the colon, semicolon in our logo. We thought it pretty clever and likened it to an Easter egg, the gift that you unwrap and then when you get into it, holds another little surprise for you. However, in the interests of full disclosure, this is what’s in a name…

Calls-to-action. What are they and how can I use them effectively?

What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts. Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA. Striking design For a reader to click on…