People like stats. People like numbers. How many points have you earned? What was your total number of steps walked last week? Was your screentime up or down? Personalised, bite-sized snippets of information are well-suited to the transient nature of email. Rambling walls of text (like this article) are not. But you know what’s even better than straight-up figures? Those figures… in graphical form. A picture is more engaging, more instinctively understandable. That picture might be a bar graph or a pie chart or any other visualisation that meets your need. If you can think it, there’s probably a way to do it. Let’s take the theme of loyalty points. If your customer can see their progress – rather than…