Your email open rates are changing

Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched, containing a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a tiny image in the email code. When the email is opened, that image loads, which tells the sender an email was opened, by whom, when, where and on what device. What Apple have done is add a ‘middle man’ into the mix, first routing emails through their own proxy servers to pre-load email content – including the tracking image – before serving the email to the…

Markup And Formatting

Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs – Apple Worldwide Developers’ Conference, 1997 Tables Employee Salary John Saddington $1 Because that’s all Steve Job’ needed for a salary. Tom McFarlin $100K For all the…

Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step 1: Create your input form First create your form which will have a textarea to input the list of emails, an input for the number of domains you want to output, a run button and a reset button. <form name=”form1″> <table> <tr> <td><h3>Input Emails:</h3> <fieldset> <textarea rows=”30″ cols=”40″ name = “TextAreaInput”></textarea> </fieldset>   <fieldset> <strong>No. Domains to Count:</strong> <input type…

How MINI have changed their emails during a rebrand

MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of their emails and the transition it has gone through in design over the last six months. The Rebrand The overarching change has been the rebrand, which seems to have moved on from the previous, bold, in-your-face, young and fun vibe to something a little more grown-up. I also know that, where all of the previous emails tended to fit the same format and layout, the new ones vary in style. They have developed…

Use concise email design to improve campaign results

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them. Keep things simple People can easily be paralysed by choice. It’s easy to be quickly overwhelmed with possible options. The process of incrementally introducing information or options has been something the web has done well for decades now. You don’t need to show every colour shoe in your email. Sell some shoes first, get the person to visit your store and only then should concise email design slowly, incrementally offer…

Big Data is great but don’t forget about the small data as well

Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeavour may be a little off-putting for some smaller companies, this doesn’t mean you should forget about the potential in your own data and those nuggets of insight you can glean from in-house analysis by getting caught up in the Big Data wave. Understanding your own customer behaviour is a great way to figure out where your customers are most likely to become disengaged (or disappear entirely) allowing you to target them more effectively to see if you can encourage them…