Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs – Apple Worldwide Developers’ Conference, 1997 Tables Employee Salary John Saddington $1 Because that’s all Steve Job’ needed for a salary. Tom McFarlin $100K For all the…
Email coding
What’s the real cost of not outsourcing your Email Marketing
Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re too small to outsource… We use the DIY email builder for our emails… We can’t afford to outsource. The answer to all of these is simple: You can’t afford not to outsource and here’s why: As a small business you need to leverage every penny of your resource to it’s maximum. If you’re an SME you probably don’t employ a marketing manager, a designer, a coder or a database administrator. This…
Is it time to review your email strategy?
We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re using emails to communicate with your customers and subscribers can help keep engagement levels high. Here are the some of the more common email communications and processes that should be regularly reviewed. TMI on sign up If your proposition requires more information from subscribers, such as a membership or access to resources with a value, consider a two stage sign-up process – the first is a quick and easy ‘add me to your email list’…
The 10 commandments of responsive email
James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going to look fantastic. Not just for these individuals but on the countless device and email client combinations out there. That’s because the mailing has been carefully developed from planning to execution with responsive design in mind. Nearly 70% of companies send responsive emails these days. But how many of them are doing so as effectively as they could be? Take a look at these ten rules to find out how your responsive emails stack up.…
Sublime text for email coding
Email coding is getting a better and more professional reputation and we are now starting to see tools made specifically for email coding, such as the new Litmus email builder. While this is an impressive and rapidly evolving tool the fact that is an online editor and not desktop app is still a deal breaker for me. While most email coders out there probably use Adobe Dreamweaver I know our peers in the Web Design industry often sneer and jeer at us email coders. Not only do we code in “gross” table mark-up but even our editor of choice (Dreamweaver) is super uncool. Well quite a while ago now I caved to peer pressure and made the switch to Sublime…
The toolbox of an Email Developer
After watching the amazing “How to Beat Email Clients with Email Hacks” panel talk by Brian Graves, Fabio Carneiro, and Kevin Mandeville at The Email Design Conference 2014, I was inspired to write a post about the tools I use to create emails. As a foreword, if you have any questions about any of the tools or features I mention below you can ask in the comment section at the end of the post, or, reach out to me on Twitter. Hardware Like a lot of people, I’m a big fan of Apple Products. My current set up is a 15″ Macbook Pro which I do all my work from. I also have another laptop that dual boots Ubuntu and…