Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything and, given the change in the way we access our emails and the online world generally, it’s now even more important to send the right message at the right time. I’ve read a few posts lately saying 2015 is the year of customer experience, where marketers will put the customer first and create a positive experience from initial contact through to purchase and beyond. The other ‘big thing’ for this year is for marketing to become truly omni-channel. The drivers for these remain unchanged; fear and greed. Fear over rival brands stealing a march and customers, fear over…
email timing
Your pace or mine? The art of email frequency and timing
Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot more of our lives online and managing our various email accounts is just part of what we do during our day. This means that our tolerance for email has increased, in fact, if we receive too few emails we are likely to forget about the brands that send them (see here for more about frequency). So when is the best time to send emails these days? The huge uptake of mobile devices…