Great Christmas Emails

Emails are an underestimated communication platform. In most situations, they could be even more efficient than phone calls and they are well adopted by businesses as a communication channel. There is no better way to attract new customers than through email marketing. Good emails should be concise and straight to the point. They should have a clear goal and a short summary to start things off. The structure is also essential to a logically organised email. This will ensure that the email is visually scannable. With the holiday season already here, if you haven’t started sending those holiday emails, now is a great time to start! Sales during the winter season have been increasing each year and smart brands are…

Tips from a Junior Email Developer

As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how the email world worked. Joining this new and unfamiliar industry was a challenge, there was a lot of information to learn quickly since email development is a fast paced and busy industry. From my own experience, here are some tips that I can share from my brief time as a junior email developer. Ask for help Chances are, you are going to get stuck or confused. It’s always better to ask a quick question to someone with more experience instead of struggling for hours on…

Email Marketing Trends for 2021

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they want to be spending their valuable time on. Companies must therefore play close attention to their customers, analyse their email behaviour and observe their natural buying behaviour for which they can then use email to generate conversions.  The increase in internet traffic over the past year saw a significant increase in email open rates but a fall in click-through rates due to the sensitivity of…

Email Coding 101

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, write and understand HTML is a fantastic first step into understanding the internet and is a valuable life skill even outside of the email marketing environment. In this post I will guide you through the first simple steps of hand-coding your first email. Before we even get started it is worth pointing out that email code is quite different from ‘modern’ HTML you might find on the web, and without…

Planning and implementing your email marketing strategy

Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and timelines is daunting. I like to start from the other end, not what is possible but what does the business need. It sounds simple and the oft flippant response is more sales but that doesn’t always hold true. So start with a blank canvas and decide your business’s short, medium and long term goals, they may all turn out to be the same – sales,…

The Rise of the Spam Bots

Email marketers know the best distribution lists you can have are the ones grown organically, with a huge source being via sign up forms on your website. This means you can be certain that that person really wants to sign up…right? You might also have forms to capture such things as contact or blog comments to help you communicate with your users better. But just how safe are your forms really? If you haven’t added any protection to them against spam bots and malicious phishers, then sadly, not safe at all. The implications of this can often be dire for your success as an email marketer. Feedback from your users is a helpful way to know if you are collecting…