At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it is a great year at the tills and if we don’t well… Download the full infographic
Our CEO, Mike Parry, is always saying, “EVERYTHING starts with the data, the creative, the content, the timing, the delivery is all secondary, you’re email is only going to be successful if you have great data.” So, in this Halloween infographic we look at the statistics around decaying data and how you can improve your data quality.
Graphic design is a visual language of communication and, like any language has its rules. Emails have become part of the graphic world so need to abide by these rules. UX (user experience) is also critical and respecting the principles of UX will improve the engagement of your audience. So welcome to our Email Conversion and UX Correlation infographic, where we look at how design and UX can work seamlessly together.
Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing and there are many things you might need to remember as you create an email campaign. When first planning a campaign it is important to question your motive for sending a campaign and thinking about who is going to be receiving it. When designing an email it’s important to make it visually appealing and easy to understand. If someone else is going to code or…
Mobile optimised email is now nothing new but the excuse that mobile email is not right for all businesses is now a complete lie. All businesses across all sectors should be sending mobile optimised email. It is the industry standard now. Brands who fail to send out mobile optimised email risk losing subscribers and increasing the chances that their marketing will be less and less effective. The stats don’t lie the time to mobile optimise email campaigns has long since past. It’s not a nice to have anymore but a necessity. Mobile opens across all industries show high numbers of opens on mobile devices many with mobile opens well over 50%.