More than half of all email opens we see are now on mobile devices, not just for the cool young peoples brands but for pretty much everyone – mobile has overtaken the desktop and the trend is continuing. Every retail and travel client we work with see over 50% of their emails opened on mobile devices, so why do so many businesses continue to send emails which, on a phone don’t render properly, with text too small to read and images that aren’t optimised? Why do they make it difficult to tap links, make their customers do the finger and thumb wave to read their message, pixelate their images and get lost in their copy? In essence why are they…
mobile design
Technology For Marketing & Advertising Presentation
Recently I was fortunate enough to be asked to talk at the Technology for Marketing & Advertising show at Olympia (#TFMA014). I say fortunate when in fact I mean it in the same way you are fortunate to be chosen as a best man. It seems like a good idea, you get really involved in everything and then there is the trepidation around the speech itself. I spoke in the email theatre on both days under the title, “the opportunity cost of designing with crayons”. A rather cryptic title for a presentation that in essence turned out to be about responsive design for mobile. To cut a long story short it could have been summed up as “the opportunity cost…