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mobile email

Is it time to review your email strategy?

Posted by Tony Macpherson
August 28, 2019

We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re using emails to communicate with your customers and subscribers can help keep engagement levels high. Here are the some of the more common email communications and processes that should be regularly reviewed. TMI on sign up If your proposition requires more information from subscribers, such as a membership or access to resources with a value, consider a two stage sign-up process – the first is a quick and easy ‘add me to your email list’…

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 Email marketing Tagged Email coding, email design, email marketing automation, email strategy, email tips, mobile email, triggered emails

Rules of engagement

Posted by Tony Macpherson
May 9, 2018

Advances in technology continue at a relentless pace as does our use of – and reliance on – mobile devices. Everywhere you look, indoors and out, we’re buried in our small screens. We are the biggest captive audience ever but getting and keeping our attention is increasingly difficult. We are exposed to a huge array of social media destinations, emails, websites, apps and streaming services all competing for our eyes and our time. In many markets, retailer loyalty has been eroded by a best-price mentality and the ease at which we skip around places in our virtual worlds means getting the attention our products and marketing efforts deserve is ever more challenging. Marketers need to keep pace with consumers, ensuring…

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 Email marketing Tagged branding email, email design, email marketing, email tools, mobile email, responsive email

Responsive Email at the end of 2016

Posted by Josh Green
November 10, 2016

So, during the mid 90s the web standards movement was started and W3C was formed. The World Wide Web Consortium (W3C) is the main international standards organisation for the World Wide Web. The web standards movement had a large influence on the internet of today from initially pushing the idea of using CSS to style web pages all the way to adding accessibility to web pages. Creating a widely accepted standard in the various web technologies – CSS, HMTL and JS – allowed the web to accelerate as well as ultimately bring the various available browsers to offer an almost uniform experience across the web. During this period email marketing remained largely unchanged. Email marketing emails were built much like…

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 Email marketing Tagged email design, email marketing, gmail, mobile email, mobile email marketing

Will you still love me tomorrow – how to use post-sales automated emails

Posted by Tony Macpherson
October 19, 2016

As email marketers, we all know it’s the channel that gives the best ROI and the emails which get the best open rates are ones sent after the transaction is complete. These include automated order confirmations and delivery notifications so it’s important to get right them right. Tinder culture In a world where retailers are a click away from a competitor, it’s tempting to keep jumping to the next option in the hope you’ll find a better deal. Most customers now have the attention span of around eight seconds so making sure you deliver them the right content immediately is critical to reduce distractions from a myriad of online things they can do. Today’s promotional environment has made shoppers highly…

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 Email marketing Tagged best practice, branding email, design email, email, email campaign, email design, email marketing, email marketing automation, mobile email, triggered emails

Email Analysis: REI

Posted by Josh Green
November 11, 2015

Welcome to the latest instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the outdoor gear shop, REI. You can see the full email here. First Impressions My first impressions of this email were mixed. Overall, I liked the look and feel of the email. The design suits their brand well. However, I spotted a lot of things that were a cause for concern, such as it being rather image heavy and featuring a very busy navigation bar. Layer by layer email analysis Now let’s break the email down section by section. Header The email starts fairly standard manner with the header. The header features all of the…

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 Email review Tagged email analysis, email review, mobile email 3 Comments

Responsive design options for navigation in emails

Posted by Josh Green
August 19, 2015

Making the navigation responsive in mobile emails is a key area in improving usability by offering functional links to a message and guiding recipients to your site, even if they aren’t receptive to the particular message or offer in the message itself. Today, on average, half of all emails are opened on a mobile device so it’s critical to ensure they are easy to read and interact with whichever device they are being viewed on. Thanks to responsive email techniques you can choose different email design patterns when it comes to navigation. Reduce the number of items When you look at the mobile version of an email, the first tactic that comes to mind is to reduce the number of…

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 Design Tagged design email, email design, email marketing, mobile email, mobile email marketing, mobile marketing, responsive email 1 Comment

Email strategy – getting the basics in place

Posted by Josh Green
August 5, 2015

Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in the inbox or junk folder for some time now but engaging users should, of course, be a marketing fundamental. Email is the mainstay of online marketing – commercial tools for sending mass marketing emails have been available in the UK since 1999. Every year since has shown double digit growth in email marketing spend despite the decline in the cost of email volume. Why? Because people like emails. Well,…

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 Email strategy Tagged digital marketing, email, email marketing, email strategy, mobile email 1 Comment

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