Essential Email Marketing tips for Christmas

At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it is a great year at the tills and if we don’t well… Download the full infographic

Markup And Formatting

Headings Header one Header two Header three Header four Header five Header six Blockquotes Single line blockquote: Stay hungry. Stay foolish. Multi line blockquote with a cite reference: People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs – Apple Worldwide Developers’ Conference, 1997 Tables Employee Salary John Saddington $1 Because that’s all Steve Job’ needed for a salary. Tom McFarlin $100K For all the…

Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step 1: Create your input form First create your form which will have a textarea to input the list of emails, an input for the number of domains you want to output, a run button and a reset button. <form name=”form1″> <table> <tr> <td><h3>Input Emails:</h3> <fieldset> <textarea rows=”30″ cols=”40″ name = “TextAreaInput”></textarea> </fieldset>   <fieldset> <strong>No. Domains to Count:</strong> <input type…

How to recover from an email disaster

Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be received by potentially thousands and thousands of people. This fear also never leaves you. I have been sending email for 11 years now and I’m still very nervous when I send out emails. I always say, “there is ALWAYS time for another preview!”. Sometimes even to clients. I often test and retest to myself just to make sure I have got every last mistake fixed before the final send. But mistakes do happen to everyone at some point. It’s how…

How to improve the preheader text in your email campaigns

Preheader text is a small but vital part of every email marketing campaign. If written correctly in conjunction with a concise, benefit focused subject line the two can create a powerful 1-2 combo to greatly increase open rates for your email campaigns. Open rates are arguably one of the most important statistics for email campaigns because without any opens you’re not going to get any clicks. In most email clients within the list of received emails you will see three pieces of information. The From name, the subject line and the second line is the Preheader text. The Subject line is usually darker or slightly larger in size, however most clients allow more space for Preheader text so ideally it…